Everyone would agree that one way of ensuring that business will flourish is by placing it in a very strategic location. Just, for example, it is advisable that you build a convenience store near a gasoline station because most of the time, the clients of the gasoline station would prefer buying something like water, coffee, or a snack so that they can eat something along the way. Meaning to say, the place where your convenience store is located in a very strategic place. How about in the online world? How can you make sure that your online page or site is placed in a strategic location? Well, the answer here is doing a Keyword Research.
What is it about? Well, this is in the aspect of Search Engine Optimization or also known as SEO. It entails making sure that your business is easily found and is visible most especially in the top or in the first page of any search engines. Why aim for this position? Well, research suggests that most online users are interested in clicking and visiting sites that are found on the first page of the result page. Making sure that you use great Keywords now will give you the higher chance of being at that target spot. To come up with this, you have to master the art of doing the Keyword Research. Luckily, I am here for you to help you with that!
Step 1: Do a Brainstorming
Think of all the possible words that can be linked or that best describes your products or services. List down all those words correctly because you will make use of those as your word bank later on. The more words you generate, the better.
Step 2: Make Use of a Keyword Research Tool in Selecting the Final Keywords
To identify if your list of words are relevant and are appropriate to give you your desired spot in the result page, making use of tools like Google AdWords Keyword Planner, WordTracker, and SEO Tool Set, or any other available tools online, is a must step to take.
Step 3: Use the Keyword Suggestion in Refining your List
After running down all your listed words through a tool, you will be given right away a list of suggested words to entirely give you the idea of what are the related words possible for you. Just be careful that in choosing the suggested words, take note that the words that you are going to make still embody your actual products or services.
Step 4: Reflect: Are the Words Accurate?
After having chosen the set of words, you have to ask yourself the question if those words describe the content of your page? Are the words you plan to use appropriate to your products and services? If not, you may do some revising again by going back to the step one of the processes. If you think that your list is perfect, then you’re good to go to the next step.
Step 5: Reflect: Will People Search for this Kind of Words Online?
Note that your primary goal here is to get people to see your page and visit it. So, make sure that the words you use are words that most people who go to search engine use. Do you think people will look for these words on a search engine? What particular topic will they look for related to your products or services? Try to answer these questions.
Step 6: Do a Competitive Analysis
Try to look for the words that your competitors are using by searching for words on the search engine. If you notice that they are doing great with how they package their words, then you may try visiting their links and having a thorough read on how they come up with keywords. Remember that when you learn from those who are ahead of you, even if they are your competitors, there will come a time that you will be on par with them.
After taking those six steps, you can now begin practicing and eventually employing the use of high-quality keywords on your page. Good luck!